Dressup Group, a longstanding presence in the Georgian market for over three decades, specializes in curating collections of apparel, footwear, and accessories from globally renowned brands. Recently, the company joined the Business Association of Georgia, further solidifying its commitment to the local business landscape.

 

The group boasts a network of more than 80 stores, including mono-brand and multi-brand outlets like Jeans Gallery, Factory, Atrio, and Kid's Gallery, in addition to its online platform, Dressup.ge. With a portfolio exceeding 100 esteemed brands such as Levi's, Calvin Klein, Tommy Hilfiger, Guess, Lee, Wrangler, Lacoste, Gant, Etam, Samsonite, Hummel, Vans, Birkenstock, and others, Dressup Group offers a diverse array of fashion choices to its clientele.

 

Beyond its global offerings, the group actively promotes Georgian-made products. In 2021, it established a facility producing two local brands, Savali and Atrio x Ruso.

 

Demonstrating a commitment to corporate responsibility, Dressup Group supports initiatives aimed at preserving the Georgian language, combating linguistic 'barbarisms,' and integrating Fereydan individuals into Georgian society. This support takes various forms, from funding language courses to offering employment opportunities and backing cultural activities.

 

Soso Pkhakadze, president of the Business Association of Georgia, expressed enthusiasm about Dressap Group's membership, highlighting the company's longstanding presence and dedication to both customer satisfaction and business environment improvement. He emphasized the importance of collaboration with successful entities like Dressap Group in safeguarding and promoting fair business interests.

 

Aleksandre Samkharadze, General Director of Dressup Group, echoed this sentiment, expressing gratitude for the association's platform to address industry challenges collectively. He emphasized the mutual benefit of cooperation in protecting business interests and enhancing customer experiences.